Website Privacy and Cookie Policy

How we collect and use information through the Azure Dental website, forms, analytics and cookie tools

1. Who this policy applies to

This policy applies to visitors to www.azuredentalclinic.co.uk, people who submit website forms, request call-backs, download guides, enquire about treatment, interact with our content, or consent to marketing through the website.

The data controller is Azure Dental Clinic Ltd. Contact: info@azuredentalclinic.co.uk | 01704 871743 | Azure Dental, 6 The Beacons, 1 School Lane, Formby, L37 3LN.

2. Information we may collect through the website

• Identity and contact information you enter into forms, such as your name, email address, phone number and preferred contact method.

• Enquiry details, including any treatment interests, booking requests or information you choose to give us in a message.

• Technical and usage data, such as device type, browser information, IP address, pages visited and interactions with our content.

• Marketing preference data, including consent records, opt-in status, lead magnet sign-ups and campaign source information.

• Cookie and similar technology data used to remember preferences, run essential website functions, and where consented, analytics or advertising activity.

3. If you include health information in a web form

Please avoid sending detailed clinical photographs or excessive medical information through standard website forms unless we specifically ask for it using a secure process. If you do provide health-related information in an enquiry, we will handle it as special category data and only use it where there is a lawful basis and appropriate security.

4. Why we use website information

We use website information to operate the site, respond to enquiries, improve performance, understand demand for services, keep the site secure and, where permitted, promote our services.

5. Cookies and similar technologies

Cookies are small text files or similar technologies placed on your device. Some are essential for page delivery, security and consent management. Others help us understand performance, remember preferences, support embedded media or, where permitted, advertising and remarketing.

Where the law requires consent, we will ask before placing non-essential cookies. You can change your preferences at any time through our cookie banner or preference centre. A live cookie schedule based on the website scan dated 7 June 2026 is included in Appendix A.

6. Third-party tools, embeds and links

Our website may use third-party tools such as booking systems, form providers, maps, video embeds, analytics services, ad platforms or social media integrations. Based on the website scan dated 7 June 2026, providers currently identified include Cloudflare, CookieYes, the WordPress Consent API, Google Analytics, Google Tag Manager, DoubleClick, YouTube, ActiveCampaign, Elementor and NitroPack.

We are not responsible for the privacy practices of third-party sites you visit after leaving our website, so we encourage you to read their privacy notices.

7. International transfers

Some website, analytics, CRM, advertising or cloud suppliers may process information outside the UK. Where that happens, we will only use providers where an appropriate transfer safeguard is in place, such as UK adequacy regulations, the UK IDTA, or the UK Addendum to the EU Standard Contractual Clauses.

8. Retention

• General enquiry and contact form information is kept only as long as reasonably necessary to respond, follow up and keep basic business records.

• Analytics and cookie retention periods depend on the tool and your consent choices.

• Marketing data is kept until you unsubscribe, object, or it is no longer needed, except that we may retain minimal suppression information so we can respect your preferences.

9. Your choices and rights

You can control non-essential cookies through our cookie banner or by changing browser settings, although blocking essential cookies may affect how the site works.

You may also have rights under data protection law, including rights of access, correction, objection and complaint. Please contact us using the details above if you wish to exercise those rights.

10. Policy maintenance

We may update this policy from time to time to reflect changes to the website, our suppliers, our services or the law. The latest version and effective date should always be published on the website.

For transparency, the live cookie banner or preference centre should display the current cookie inventory by category, provider and duration at the point of consent.

Appendix A - Website cookie schedule as at 7 June 2026

This appendix is based on the cookie scan supplied for www.azuredentalclinic.co.uk dated 7 June 2026. The scan reported 26 cookies across 6 categories and 100 scanned pages. Following subsequent website review, the cookie nitroCachedPage has been classified as a Necessary cookie for publication purposes. Website tools and cookies can change over time, so this schedule should be reviewed whenever plugins, embeds, tracking tools or the cookie banner configuration change.

Necessary cookies

Advertisement cookies

Analytics cookies

Functional cookies

Performance cookies

The website team should keep the cookie banner, preference centre and this schedule aligned. Non-essential analytics, functionality, performance and advertising cookies should only load in line with the site's consent configuration, and the published cookie list should remain clear about category, provider, purpose and duration.

Where a provider sets cookies through embedded media, maps, forms or remarketing tags, the public cookie list should remain clear about the provider name, the purpose of the cookie and its usual duration.